Latino Loud campaign kicks off

By Carlos Torres Bujanda | Translation by Johanna-Rosalye Luna

PHOENIX, AZ – It is estimated that Latinos represent half of all potential voters in the United States who have come of age since the last presidential election, and Latino Loud is an effort to motivate them to go to the polls.

A nonpartisan effort is underway in Phoenix to encourage more Latinos to vote. Latino Loud is a campaign of Chicanos Por La Causa, a local non-profit organization, and the organization’s Sí Se Vota Action Fund.

Alicia Núñez, President and CEO of Chicanos Por La Causa, recalled that the Latino Loud campaign came from the creation of the CPLC Action Fund in 2022 to promote voting and register Latinos to vote in Arizona.

“For us it is very important that Latinos inform themselves, register and vote. We are starting this May 1st because the fastest we can inform people will give us the opportunity to learn about issues and people who want to represent them in their communities,” she added.

Núñez, who was recently confirmed as the first woman president of CPLC in its history, said that voting is important because it is the way the community’s voice is heard.

“By voting, we as a community can decide the candidates who will represent us in schools, in government, in many aspects, so it is very important and we are proud to start this again in Arizona and Nevada,” she said.

For 2024, the Latino Loud campaign will be funded by voluntary contributions, unlike in 2022 when CPLC funded these activities.

“In 2022, we promoted many activities with money that we raised ourselves, but for this year we need the help of people to be able to give more information to do activities like these,” she said.

Núñez ended with the theme that these activities are nonpartisan, meaning that they do not influence the decision of the vote.

“We do not tell anyone who to vote for or anything else, we inform them about the different initiatives that are happening and how they affect the community and it is more so that people educate themselves and they can decide how they want to vote and be part of how our government is built, our community in Arizona and in the United States in general,” she said.